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Filmmakers love to throw curveballs at audiences to surprise them and keep them on the edge of their seat, for some directors (M. Night Shyamalan) it was expected from their films.
How do you sum up your film in a catchy and engaging way, yet also throwing in a pun or quip? That's the challenge facing the creators of film taglines.
Sometimes they nail it, other times, it can be completely wide of the mark.
With Halloween just around the corner, there's nothing quite as exhilarating as a masked killer rampaging around and putting big holes in attractive people who are pretending they are teenagers.
We've seen many masks in films, some iconic, some a bit rubbish.
But which is best, most frightening and downright terrifying? Check out our rundown...
Films go through a vast chopping and changing throughout their production - from the screenwriter's initial idea all the way to release, loads of stuff gets added, changed or removed.
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