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As we have seen before, even with the best film in your possession, if you give it a vague, wordy or misleading title, then not many people are going to take a punt to spend their money on a viewing.
Believe it or not, when a film's script is written, it sometimes doesn't turn out at all like originally planned by the screenwriter.
Hollywood is pumping out sequels and reboots at a dime a dozen, whether they're wanted or not.
With all the pageantary and sporting excitement that comes with the Superbowl, there is always talk of ad breaks as companies spend millions of dollars to screen their ads during the many stoppages.
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